Nike BMX

2012 RIO OLYMPICS

BMX LAUNCH

We created a user experience for the Olympics that trains and connects BMX riders all over the world. We developed a smart devices that helps inspire riders to challenge each other to accelerate their abilities. We designed two socially-adapted products that sync with one another: The Nike Fly, the world’s first 360 Smart Drone and The Nike Hub, a holographic display hub that mounts to the bike itself.

Introducing the Nike FLY & Nike HUB

The Nike Fly is a gyro-powered Smart Drone and interactive training system for BMX riders.

The TRX Mobile App

We created an entire social community for BMX riders to go from good to great. The app tracks stats and documents each ride online. With the help of built-in wifi and GPS, riders can connect locally and compete virtually against the best BMX riders from across the globe in real-time.

turning blight into Nike Training Arenas

We transformed urban blight into modern Nike TRX Olympic Training Facilities for riders in Brazil.

The Nike TRX Pitch

This is me pitching to Nike’s Design and Innovation teams.