GREAT CREATIVE
FINDS A WAY.
I’m a homegrown product of Detroit. For the last 16 years, I’ve been a creative problem solver at a few iconic Ad shops: Doner, VML in Kansas City, Leo Burnett, and now Monks where I'm an Executive Creative Director, leading the creative department on the GM account in Detroit.
Throughout my career I’ve gained an incredible amount of automotive experience, but this pony has more than one trick... it just happens when you're from Detroit. And yes, I even worked on the production line at Chrysler before going to art school to pursue my creative aspirations.
Speaking of dreams, a couple came true early in my Ad career. I've been fortunate to have created two Super Bowl commercials for Chevrolet and for Buick. Having my work celebrated on the big stages like the Super Bowl and Cannes is humbling and at the same time keeps you always thirsting for greater, more impactful solutions. Sure, I'm skilled at making a killer broadcast spot but my most passionate work lies in the diverse mediums outside of traditional; digital, social, AI, experiential, and everywhere in between. You name it and I’ll put a good idea into it. And let's be honest, that’s what moves the needle furthest for a brand. And that trust builds bonds.
Good leaders lead by example. And hustle by example. I've spent several years leading the brand creative on GMC’s and Cadillac's social media channels. My teams have built social content plans from the ground up and developed complex and engaging 360 campaigns both large and small. Because I've lived the big agency life, I've been privileged to work alongside some of the best creative minds, the finest film directors, photographers, and the most innovative content creators in the game today. And, I still find myself picking up a camera from time to time. It's a passion for me and I love rolling up my sleeves and getting my hands dirty.
Fun Facts:
• I have two daughters ages 11 and 8
• My mustache came in at age 12
• Played college and semi-pro soccer
• Once sat next to Vanilla Ice in coach
• Into Civil War history, archeology, and ghost stories
^ Bailey, she’s cute.