STEVE KERRY

LeO BURNETT - DETROIT // SVP, GROUP CREATIVE DIRECTOR

// VP, CREATIVE DIRECTOR (2019 - 2023)

Co-creative department leader on the Cadillac account responsible for the creative output for Cadillac’s brand, digital, and social marketing. Mentored and led a team of 18 creatives. Worked alongside strategy and account leaders to ideate and execute effective and inspiring solutions for our client partners.

• Part of Leo Burnett Detroit’s Executive Leadership Team
• Built strong relationships of trust with senior clients
• Creator of the Cadillac global tagline Be Iconic
• Promoted to Group Creative Director
• Concepted and successfully executed significant global launches of
the Cadillac LYRIQ, XT4, OPTIQ, CELESTIQ, and ESCALADE IQ
• Won 12 D Show Awards including 3 Best of Show for Cadillac

VML - KANSAS CITY // ASSOCIATE CREATIVE DIRECTOR (2018 - 2019)

Lead creative team on the Tennessee Tourism account. Concepted and executed award-winning creative in the digital and social spaces. Worked on a team with 3 creatives and a designer. Part of VML’s new business team.

• Secured two new business clients: 3M and Knoxville Tourism
• Brought VML Tennessee Tourism’s first Gold Cannes Lion
• Awards include: Gold Lion Cannes, Cannes Shortlist, 2 Bronze Effies,
Gold New York Festivals AMA Awards, Super Reggie Best of Show,
Gold Reggie, Bronze Gerety Award

LEO BURNETT - DETROIT // ASSOCIATE CREATIVE DIRECTOR (2016 - 2018)

// SENIOR ART DIRECTOR (2013 - 2016)

I was part of the lead creative brand team on Chevy Silverado. Promoted to ACD and led GMC’s creative social team. Collaborated with strategy and account while also on Retail and Brand; created TV spots and 360 campaigns. Created two Super Bowl commercials (Chevy & Buick). Other clients: United Way, Tunnel to Towers.

• Creative lead on GMC Social - 2 senior creative direct reports
• Part of the team that successful won back the GMC account in 2016
• Created two Super Bowl commercials (Chevrolet and Buick)
• Cannes Shortlist - Craft / Chevrolet Silverado
• 2x USA Today Ad Meter Top 10 Super Bowl Commercial
• Won 18 D Show Awards including 2 Best of Show for GMC

DONER // ART DIRECTOR (2012 - 2013)

// JUNIOR ART DIRECTOR - INTERN (2010 - 2012)

Worked as a conceptual Art Director on several brand clients including: Fiat, JBL, Harmon Kardon, Chrysler, Perkins, Cox Communications, and Minute Maid social. Concepted and executed several brand campaigns.

• Worked closely with the Executive Creative Director
• Created Fiat’s first American brand campaign