gMC Super Bowl

FAN 4G Q&A

A mere week before Super Bowl 50, GMC found itself in the unique position of being the "Official Vehicle" of both competing teams: the Denver Broncos and the Carolina Panthers. With 48 hours and no budget, but plenty of exclusive team access, we put NFL Fans in the front seat with star players from the Broncos and Panthers. Fans submitted their most burning questions on Facebook and Twitter. And the player's responded using GMC's onboard 4G Wi-Fi.

Bonus Interview Content

Additionally, we gave the players a ride to their last team meeting before the Super Bowl. The introspective videos were posted on GMC's social channels leading up to the big game.

Behind the scenes

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CREDITS

CCO: Steve Chavez
ACDs: Steve Kerry, Matt Perry
Senior Producer: Adam Simmons

AWARDS

Detroit Addys - D Show Award: The Craft