GMC + Building for America’s Bravest
#enlistme
Building for America’s Bravest and The Tunnel to Towers Foundation build Smart Homes for catastrophically injured veterans. GMC wanted to create a campaign to help raise awareness and donations. There are 200+ severely injured veterans on a waiting list to receive Smart Homes, which would give them a piece of their freedom back. It’s our duty to “Enlist To Unlist” them. Our campaign launched on Veteran’s Day.
Over two years, #enlistme was able to unlist a total of 18 severly injured service men and women.
House Hands: Social Launch
On Veterans Day, we asked the world to make the American Sign Language symbol for “house” to help raise awareness and to show their support. A single social post was a sign of enlistment and for each, GMC donated one dollar. Several celebrities joined the cause.
Print - USA Today
CREDITS
Chief Creative Officer: Steve Chavez
Associate Creative Director / Art: Steve Kerry
Associate Creative Director / Copy: Matt Perry
Producers: Erik Zaar, Clark Attebury