GMC + Building for America’s Bravest
THE FIRST FACEBOOK
360 VR Skydive
Over a hundred severely injured veterans have received Smart Homes. These high-tech homes allow them to start living their life again.
To raise awareness for the cause on Memorial Day, and to show what's possible when these critically injured vets are able to stop surviving and start living again, we did the only logical thing: We tossed two of these recent Smart Home recipients out of a plane and took the Internet along for the ride. It was the first time in history that catastrophically injured veterans went skydiving in full Virtual Reality.
Recognition: Detroit Addy - D Show // Best of Show Digital Media
AdWeek / People Magazine / TruckTrend
skydive in virtual reality
“GMC created an exhilarating 360-degree video that gives viewers a taste of what it’s like to go skydiving. It’s a captivating and inspiring piece of film that features two severely injured veterans enjoying the thrill of jumping out of a plane.”
“When I’m in the sky flying with my friends, we’re all kinda equals. Gravity treats us all the same.”
Virtual Bucket list delivered
Alongside the digital experience, we created traditional long form and teaser videos that enhanced the story.
VR Skydiving: State Fair of Texas
More than a passion project
CREDITS
CCO: Steve Chavez
Associate Creative Director / AD: Steve Kerry
Associate Creative Director / Copy: Matt Perry
VP, Head of Production: Brian Dooley
SPECIAL THANKS TO
Veterans Todd Love & Stephen Valyou
Everyone at The Tunnel to Towers Organization
Josh Duhamel and our brave GMC clients
AWARDS
Detroit Addys - D Show // Best of Show Digital Media