Cadillac: International Women’s Day

#PROVETHEMWRONG

The world has a false, preconceived notion that females can’t drive well. The ignorance still runs deep with Internet trolls even today.

Cadillac is a brand known for empowering women so we injected our powerful voice into the conversation. We went to Reddit, Instagram, and Threads to pull all the negative social commentary and then we responded on International Women’s Day by putting Cadillac’s Lead Female Performance Engineer behind the wheel of a Cadillac V-Series Blackwing. We tore down the stereotypes by tearing up the track.

CREDITS

GCD: Steve Kerry
ACD Copywriter: Allie Haroutunian
ACD Art Director: Austin Ho
Copywriter: Catrina Weiss
Junior Art Director: Shane Matula
VP, Executive Producer: Stu Moutrie
Senior Producer: Jacob Kiehle