Chevy Silverado is one the largest and arguably the most iconic American Truck brands in the world.
Our job, as the new agency, was to bring the soul back into a category that's all about brawn and toughness.
We followed the launch campaign with a successfully, humorous Super Bowl spot that changed the stereotypical perceptions of what a truck brand "should" be doing on national television. Below is a mixed bag of brand TV, print and digital brand work. I hope you enjoy viewing the variety of work as much as I did producing it.
"TRUCK GUYS" - TV Brand Campaign
SILVERADO - Texas Out-of-Home Boards
MAJOR LEAGUE BASEBALL - Opening Day Brand Television
NCAA Football Print & Chevy Military Discount
MICHAEL WADDELL / PRO HUNTER - Digital Longform Video
SILVERADO HIGH COUNTRY / RALLY SPORT / HERITAGE TAG - Brand TV
Silverado "HOOD TO HITCH" Test Drive
Leo Burnett Detroit
Chief Creative Officer: Steve Chavez
Executive Creative Director: Steve Silver
Art Directors: Steve Kerry, Jack Crifasi
Writers: Matt Perry, Cameron McIntosh
Brian Dooley, Adam Simmons, Adam Van Dyke, Erik Zaar,
Tom Hillebrand, Patrick Witt