Chevy Silverado is one the largest and arguably the most iconic American Truck brands in the world.

Our job, as the new agency, was to bring the soul back into a category that's all about brawn and toughness.

We followed the launch campaign with a successfully, humorous Super Bowl spot that changed the stereotypical perceptions of what a truck brand "should" be doing on national television. Below is a mixed bag of brand TV, print and digital brand work. I hope you enjoy viewing the variety of work as much as I did producing it.

 

"TRUCK GUYS" - TV Brand Campaign

SILVERADO - Texas Out-of-Home Boards

MAJOR LEAGUE BASEBALL - Opening Day Brand Television

NCAA Football Print & Chevy Military Discount

 

MICHAEL WADDELL / PRO HUNTER - Digital Longform Video

SILVERADO HIGH COUNTRY / RALLY SPORT / HERITAGE TAG  - Brand TV

Silverado "HOOD TO HITCH" Test Drive

All Credits

Leo Burnett Detroit

 

Team Members

Chief Creative Officer: Steve Chavez

Executive Creative Director: Steve Silver

Art Directors: Steve Kerry, Jack Crifasi

Writers: Matt Perry, Cameron McIntosh

 

Producers

Brian Dooley, Adam Simmons, Adam Van Dyke, Erik Zaar,

Tom Hillebrand, Patrick Witt