In 1916, 100 years ago, a husband and wife team crossed the United States from Seattle to
New York and back in a GMC. Spanning an astounding 9,500 miles over 27 weeks, this double transcontinental crossing was a world's first feat in a motor vehicle. We commemorated the event

with a road trip of our own-that featured two Instagram stars. Together, we followed the original

journey to launch the all-new 2017 Acadia. We shot and edited 12 videos in 10 days on the road.

Below are a couple of the daily videos we produced during the 10-day journey.

Meet our Instagram and YouTube influencers: Rob Strok & Allie Taylor

We retraced history and introduced the world to the all-new 2017 GMC Acadia All Terrain.

Program content generated 2.5 million impressions, 117,714 video views and 300,000 engagements across Facebook, Twitter and Instagram.

OUR INFLUENCERS: ROB AND ALLIE

FROM NEW YORK TO SEATTLE. AND BACK AGAIN.

#PATHTOPRECISION

Credits

Leo Burnett Detroit

GMC Social

 

Team Members

Chief Creative Officer: Steve Chavez

VP Creative Director: Rich Conklin

Associate Creative Directors: Stephen Kerry, Matt Perry

GMC Social Account Manager & Copywriter: Amy Drill

GMC Social Content Manager: Francheska Gjeloshaj

Executive Producer: Brian Dooley

Senior Producer: Joan DiSalvo

Director/Editor: Chris Chynoweth

Directors of Photography: Steve Smith, Kyle Adcock

Audio/Gaffer: Joe Vargo

Instagram Infuencers: Rob Strok, Allie Taylor