At the College for Creative Studies, I participated in a Nike sponsored project for the Olympics in Rio.

 I was partnered with fellow Seniors in Product Design and Photography. The objective was to create a user experience for the 2016 Olympics. A product and platform for the average BMX rider, pros, and for the fans at home to engage with the sport from Nike. We created 2 new social, training products that would put Nike on the map and in the hearts of every rider. It's a tool that all BMX riders across the world could utilize. We concluded that we needed to bring the Olympic experience to the streets - where it originated from and where the average rider can participate. We urged Nike to change the way BMX is judged in the Olympics moving forward.

 

TRX INTERFACE DEMO - THE VIDEO BELOW IS THE ACTUAL PITCH TO NIKE

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Credits

College for Creative Studies

Ad Chairs: Mark Zapico & Ryan Ansel

 

Team Members

Product Designers: Frantz Mondesir & Sarah Saville

Photographer: Rina Movsisyan

Art Director: Steve Kerry

 

Nike

Howard Lichter

E. Scott Morris

Jason Mayden

Tesa Aragones