At the College for Creative Studies, I participated in a Nike sponsored project for the Olympics in Rio.
I was partnered with fellow Seniors in Product Design and Photography. The objective was to create a user experience for the 2016 Olympics. A product and platform for the average BMX rider, pros, and for the fans at home to engage with the sport from Nike. We created 2 new social, training products that would put Nike on the map and in the hearts of every rider. It's a tool that all BMX riders across the world could utilize. We concluded that we needed to bring the Olympic experience to the streets - where it originated from and where the average rider can participate. We urged Nike to change the way BMX is judged in the Olympics moving forward.
TRX INTERFACE DEMO - THE VIDEO BELOW IS THE ACTUAL PITCH TO NIKE
Along with the training products, we proposed creating TRX Olympic Training Facilities for riders in Brazil and Detroit.
This mood video set the tone for our initiative.
College for Creative Studies
Ad Chairs: Mark Zapico & Ryan Ansel
Product Designers: Frantz Mondesir & Sarah Saville
Photographer: Rina Movsisyan
Art Director: Steve Kerry
E. Scott Morris