A mere week before Super Bowl 50 GMC found itself in the unique position of being the "Official Vehicle"

of both championship teams: the Denver Broncos and the Carolina Panthers. With no time and no budget, but plenty of exclusive team access, we decided to share that unprecedented access with football fans –connecting them directly with their heroes in the week leading up to the big game.



Fans submitted their most burning questions to GMC via Facebook, and the players responded using GMC's onboard 4G Wi-Fi.

Denver Broncos Player Interviews and Fan Q & A

Carolina Panthers Player Interviews and Fan Q & A


Despite only having an hour and a half with each team, we also managed to shoot four spontaneous

mini-documentaries with each player. These were distributed via GMC's social channels in the hours before game kickoff.


We gave away the autographed footballs live to unsuspecting fans who participated in our #PrecisionPick Twitter Polls on Twitter during Thursday Night Football.


Leo Burnett Detroit

GMC Social


Team Members

Chief Creative Officer: Steve Chavez

Associate Creative Directors: Stephen Kerry, Matt Perry

Executive Producer: Brian Dooley

Senior Producer: Adam Simmons

GMC Account Manager: Amy Drill

GMC Content Manager: Francheska Gjeloshaj

Production Company: The Work

Director: Christopher Gruse

VFX/SPX: Method

Editorial: Beast Editorial, Detroit

Editor: Erich Wiemer

Sound Mixing: Ron Rose Milagro

Sound Design: Ron Rose Milagro

Color: Company 3 Detroit