A mere week before Super Bowl 50 GMC found itself in the unique position of being the "Official Vehicle"
of both championship teams: the Denver Broncos and the Carolina Panthers. With no time and no budget, but plenty of exclusive team access, we decided to share that unprecedented access with football fans –connecting them directly with their heroes in the week leading up to the big game.
Fans submitted their most burning questions to GMC via Facebook, and the players responded using GMC's onboard 4G Wi-Fi.
Denver Broncos Player Interviews and Fan Q & A
Carolina Panthers Player Interviews and Fan Q & A
Bonus points. Despite only having an hour and a half with each team, we also managed to shoot four spontaneous
mini-documentaries with each player. These were distributed via GMC's social channels in the hours before game kickoff.
We gave away the autographed footballs live to unsuspecting fans who participated in our #PrecisionPick Twitter Polls on Twitter during Thursday Night Football.
Leo Burnett Detroit
Chief Creative Officer: Steve Chavez
Associate Creative Directors: Stephen Kerry, Matt Perry
Executive Producer: Brian Dooley
Senior Producer: Adam Simmons
GMC Account Manager: Amy Drill
GMC Content Manager: Francheska Gjeloshaj
Production Company: The Work
Director: Christopher Gruse
Editorial: Beast Editorial, Detroit
Editor: Erich Wiemer
Sound Mixing: Ron Rose Milagro
Sound Design: Ron Rose Milagro
Color: Company 3 Detroit
DENVER BRONCOS FAN 4G
CAROLINA PANTHERS FAN 4G