For GMC's new campaign,"Like A Pro" we set out to humanize the "We" in We Are Professional Grade.

We launched the campaign with three TV spots. This story about a Father and his Son was one of the three.

This is our heart-felt spot entitled, "Dad Like A Pro" that aired on Father's Day. And it's still gaining momentum.




To make the relationship feel more authentic, we casted a"real life" Father and Son. Read the Story