To raise awareness for the #enlistme campaign that we created in 2015, we invited our followers of GMC's social media pages to take a "virtual" skydive on Memorial Day through a 360-degree video experience, introduced by actor Josh Duhamel. It was an immediate success on Facebook, garnering over 10 million views in a span of a week. People Magazine, Adweek and news stations across the country picked it up.
D Show Award Winner: Best of Show, Digital Media
We wanted to do something that was going to catch people’s attention and inspire those 200 servicemen and women still on the waiting list for Smart Homes.
Even though these two veterans have disabilities, they are still able to be on the same plane as everyone else. Take the 360 virtual leap with them below.
The response was overwhelmingly powerful. Overall, the ads drove 3,600 link clicks to OurBravest.org donation page.
:30 TEASER VIDEOS
Check out and join some of the conversations online.
Leo Burnett Detroit
2016 D Show: Best of Show Digital Media
Chief Creative Officer: Steve Chavez
Associate Creative Directors: Stephen Kerry, Matt Perry
Executive Producer: Brian Dooley
Senior Producers: Adam Simmons, Clark Attebury
GMC Account Manager: Amy Drill
GMC Content Manager: Francheska Gjeloshaj
Production Company: ReelFX Dallas
Director: Elliot Dillman
Director of Photography: Samuel Brownfield
Aerial Director of Photography: Craig O’Brien
Editors: Greg Sunmark, Quan Tran
VFX Artists: Laychin Lee, Dan Margules
Color: Laychin Lee, ReelFX
Veteran Jumpers: Team Fastrax, Todd Love, Stephen Valyou