Re-branding an Italian American car brand turned out to be a pretty sexy experience. We created a whole new look/feel with the help of photographer, Dave Hill. It was the first ever brand shoot for the Italian, turned American car company. Eyes were on this launch. We created outdoor, print and digital assets.





Team Members

Photographer: Dave Hill

Production: Fox Creative

Executive Creative Director: Murray White

ACD/Art Director: Jim Ward

Art Directors: Steve Kerry, Jeff Wolfe

Copywriters: Ryan Karell, Cynthia Curry, Matt Perry

Producer: Kerrin Kramer