Re-branding an Italian American car brand turned out to be a pretty sexy experience. We created a whole new look/feel with the help of photographer, Dave Hill. It was the first ever brand shoot for the Italian, turned American car company. Eyes were on this launch. We created outdoor, print and digital assets.
Photographer: Dave Hill
Production: Fox Creative
Executive Creative Director: Murray White
ACD/Art Director: Jim Ward
Art Directors: Steve Kerry, Jeff Wolfe
Copywriters: Ryan Karell, Cynthia Curry, Matt Perry
Producer: Kerrin Kramer