Most people know the Carhartt name but it's definitely not synonymous with kids clothing. It's time to show that Carhartt kids are every bit as tough as the clothes they wear. Even as tough as their parents. Creative driver: Carhartt makes tough clothes for tough kids. And we pose the question, are your kids tough enough?

 

 Selected to be display at the One Show Student Exhibition in New York in May 2012.

Featured on Oneshow.org / Portfolios / Great Agencies & Individuals 2012

 

OUTDOOR - DETROIT, NEW YORK, PORTLAND

DIGITAL / SOCIAL - TOUGHER KIDS APP

IN-STORE - CARHARTT KIDS OUTLET