The spot, which aired in the second quarter of Super Bowl LI, featured a couple new Buick vehicles; the Encore SUV and Cascada convertible. Keeping with theme,“That’s a Buick?” we found a different way in and put our own stamp on the Buick brand. "If that's a Buick, then I'm"... was our new, fertile pathway. It's a little more fun, more in-tune with the younger, Super Bowl audience and had that bigness that every Super Bowl ad needs. The smoke cleared and every last vote was tallied. Our spot ranked 7th best overall (out of 66) on the USA Today AdMeter.

 

 

 

CHECK OUT BEHIND-THE-SCENES

7th Best Super Bowl ad USA Today AD METER

6th MOST TALKED ABOUT AD IN THE FIRST QUARTER

900 NATIONAL STORIES AND LOCAL BROADCASTS

5th RANKED AD ON YOUTUBE'S ADBLITZ

Credits

Engage M-1 / Leo Burnett Detroit

Buick USA

 

Team Members

Chief Creative Officer: Steve Chavez

Creative Directors: Steve Glinski, Tim Thomas

Associate Creative Director/Art Director: Steve Kerry

Associate Creative Director/Copywriter: Matt Perry

Group Account Directors: Brian McCallum, Yanlin Sun

Director of Integrated Production: Brian Dooley

Executive Producer: Tom Hillebrand

Production Company: Tool of North America

Director: Erich Joiner

Editorial: Arcade, LA

Editor: Paul Martinez

 

Special Thanks

Pee Wee Football League

NFL Football Quarterback: Cam Newton

Supermodel: Miranda Kerr