When you get a new Buick, you'll want to show it off. Even if it means borrowing your neighbors lights.
We created this spot based on the fact the client wanted a "driveway" concept. That meant quick and cheap.
But what they didn't expect is that we would cast all improv actors/actresses. It made for a seriously fun shoot.
Leo Burnett Detroit
Chief Creative Officer: Steve Chavez
Creative Director: Tim Thomas, Steve Glinski
Sr. Art Director: Steve Kerry
Copywriter: Matt Perry, Dan Birney
Producer: Michelle Connor
Director: Gary McKendry