When you get a new Buick, you'll want to show it off. Even if it means borrowing your neighbors lights.

We created this spot based on the fact the client wanted a "driveway" concept. That meant quick and cheap.

But what they didn't expect is that we would cast all improv actors/actresses. It made for a seriously fun shoot.

 

Credits

Leo Burnett Detroit

 

Team Members

Chief Creative Officer: Steve Chavez

Creative Director: Tim Thomas, Steve Glinski

Sr. Art Director: Steve Kerry

Copywriter: Matt Perry, Dan Birney

Producer: Michelle Connor

Director: Gary McKendry

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