Over 200 severely injured veterans are on a waiting list to receive Smart Homes that will transform their lives.
Enlist to unlist them. GMC is matching up to $2 million dollars in donations. Visit ourbravest.org/enlistme to donate.
CBS NEW YORK #ENLISTME SPECIAL
The "house hands" social enlistment encouraged GMC fans, followers, employees, dealers and partners to upload an image of
themselves making the American Sign Language symbol for the word “house” on their social media accounts using the #enlistme hashtag.
Each smart home costs $500,000 to build so we recruited celebrities, athletes, and community influencers to expand the impact. They responded.
To make a profound statement, we kicked off the social "enlistment" on Veteran's Day - November 11, 2015.
It generated more participation than we ever imagined, and the #enlistme hashtag began trending immediately.
We launched several on-site events asking people to "enlist" by signing their name along with words of support for the cause.
"Enlisters" receive a set of dogtags. Our goal for 2016 is to break the world record for signatures for Veterans. Stay tuned.
Marine Cpl. Todd Love is a recent recipient of a Smart Home. Todd lost both legs and part of one arm in an IED blast.
Speaking with him was a life-changing experience. The video below shows the warm welcome he received at the Broncos game.
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Sen. Chuck Schumer
This Old House